Whether you have been a practicing doctor for many years or you have just recently opened your doors for the very first time it is imperative that you learn how to package and present your professional service to potential patients in an intelligent manner. In this book, best selling author, Dr. John Reizer provides a step by step guide for readers on how to successfully implement the most cost effective marketing tools in the modern chiropractic office.
As always, Dr. Reizer gives great advice, March 30, 2009
This book — Reizer’s 5th (I think) — gives tons of very practical and “do-able” advice on how to successfully implement the most cost-effective marketing tools in the modern chiropractic office. His books have always been valuable assets for chiropractors, whether they’re new or have been in practice a long time. This one is even better than the others, if that’s possible. Especially in difficult economic times, there is a definite need for effective marketing that doesn’t break the budget.
I think the thing that sets Reizer’s books apart is his very real desire to help doctors succeed, both for their own sake and the sake of the many patients they help.
Well done book for inspiring staff, June 11, 2009
Every morning our staff reads a few pages to get everyone thinking about how to promote the office. After 18 years in practice, I’ve pretty much heard it all, but this is well written and organized to jog your thoughts/give inspiration to not just the doctor but the team. This would be a great book for a new practice doctor, staff, or just a Chiropractor who wants a solid outline of ideas on how to promote/market their Chiropractic clinic.
Why NOT buy it?, March 15, 2010
If you are a chiropractor then there is no reason you shouldn’t buy this book. Even if you already comfortable with your current marketing efforts, this book will likely offer new ideas. Whether they are completely new strategies or ideas to fine tune current marketing efforts. The book is inexpensive, so why not?
Comprehensive Marketing plan, July 7, 2011
Very easy and interesting to read. The emphasis is on using a good data base to market your products to your existing patients and their families.
This has great marketing ideas for the new doctor. It provides conservative marketing ideas that are low in cost. The author discourages spending money on advertizing that will only improve name recognition.